For most people, once they lift the lid and throw their rubbish in the wheelie bin, their household waste is out of sight, out of mind. Gunther Hoppe, chief executive of the Mindarie Regional Council in Western Australia is hoping to challenge this mindset by putting wheelie bin contents on display. As a trial to start a better conversation with consumers about reducing waste, 20 transparent bins will be used by participating houses over eight weeks so people can see waste more clearly.
Consumer initiatives like this all serve to help a better understanding and behaviour around not just waste, but potentially dumping as well. Read on.